Building Your Online Presence
Introductory Three-Session Workshop
for Spiritual & Interfaith Leaders
MAY 13, 20 & 27 | 6:00 - 7:30 PM EST
The practitioners doing the most meaningful interfaith and spiritual work today often lack the infrastructure and time to share their work well.
Websites may be outdated or nonexistent.
Mailing lists are often stalled.
Social media is quiet — or absent.
Over three Wednesdays in May, a cohort of 10–15 interfaith leaders and practitioners will learn — together, across traditions — how to build a public presence that reflects the depth and reach of what they actually do.
Session 1 — Your Public Presence (May 13)
Your bio, your homepage, your core message. What makes an interfaith practitioner's online presence work.
You'll leave with a revised bio and a clearer articulation of your work.
Session 2 — Website & Newsletter (May 20)
How to build a basic website & mailing list and a regular relationship with your community.
Platform choice, list-building fundamentals, and drafting your first (or next) send.
You'll leave with an outline of website & newsletter basics.
Session 3 — Showing Up (May 27)
Social media for people whose work is about depth, not virality.
Sustainable rhythms, platform choices, and — crucially — how to promote your work.
Develop a social media plan to help you move forward.
Who this is for
Interfaith leaders, clergy, chaplains, spiritual directors, educators, and grief workers across traditions — rabbis, imams, ministers, Buddhist teachers, Indigenous ceremonialists, practitioners of African diaspora traditions, and others — who are doing real interfaith work and want to grow its reach.
You don't need to be tech-savvy, just willing to show up and do a little homework.
Payment
Participants are invited to make a contribution to the Social Change Sanctuary to support their participation. Suggested donations range from $45 - $300.
Please take into consideration your own financial circumstances when determining what you will pay, including if you have inheritance and employment.
Scholarships
Participants experiencing economic hardship and coming from undeserved and minority faith communities are invited to join for a reduced cost of $30.
In addition, six participants will receive a $100 scholarship to put toward the real costs of building their online presence — a website platform, a newsletter service, or a design investment. Recipients will be selected after filling out a short application.
Principles for Teaching
No shame. Wherever you are — no website, an abandoned website, a newsletter you sent once in 2019, a social account you haven't touched in a year — that's the starting line. Nobody in this room is behind. We begin where we are.
Kindness as a working principle. The peer feedback is structured to be generous and specific, not critical. You will leave each session with more confidence in your work, not less.
Collaborative, not prescriptive. I'm not going to tell you the one right way to have an online presence. I'm going to help you figure out what makes sense for your work, your tradition, your capacity, and your audience. Different practitioners will leave with different answers. That's the point.
Across traditions, together. You'll be learning alongside practitioners from faith traditions other than your own. That's not a side effect — it's a central part of how this workshop works. The cohort itself becomes a source of insight, feedback, and ongoing relationship.About the Workshop
This workshop is a partnership between Alison Avigayil Ramer, one of Interfaith America’s 2025 - 2026 Innovation Fellows, the Social Change Sanctuary and Interfaith America.
It is supported in part by an Interfaith America grant and has grown from the Social Change Sanctuary's Collective Mourning Salon — a monthly interfaith gathering that has brought together practitioners from several different traditions since October 2023.
